Effective Date: 1 July 2024

At Lateral (Pty Ltd) (“Lateral”, “we”, “us”, or “our”), your privacy matters. This policy explains how we collect, use, and protect your personal information in line with the General Data Protection Regulation (GDPR) and South Africa’s Protection of Personal Information Act (POPIA).

1. Who We Are

• Company Name: Lateral (Pty) Ltd
• Registration Number: Available upon request
• Country of Operation: South Africa
• Email: hello@getlateral.co.za
• Phone: 082 785 9515
• Website: www.getlateral.co.za

2. What Information We Collect

We collect the following personal data:

• Full Name
• Email Address
• Phone Number
• IP Address and device information

3. How We Collect It

We collect information:

• Directly: When you fill in forms on our website.
• Indirectly: Through IP and device data collected via cookies and analytics tools.

4. Why We Collect It

We use your information to:

• Provide customer support
• Send marketing communications (if consented)
• Analyse website performance and user interaction

5. Our Legal Basis (GDPR)

We process your personal data based on:

• Your consent (e.g., signing up for communications)
• Performance of a contract (e.g., responding to enquiries or service-related support)

6. Sharing of Your Information

We do not share your personal information with any third parties.

7. Your Rights

Under GDPR and POPIA, you have the right to:

• Access your personal information
• Request deletion of your personal data

To exercise these rights, contact us at hello@getlateral.co.za.

8. Data Retention

We only retain personal data as long as necessary to fulfill the purpose it was collected for, or to comply with legal and regulatory obligations. Once no longer needed, data is securely deleted or anonymised.

9. Security of Your Information

We take security seriously. Measures include:

• Data encryption
• Secure firewalls
• Access control restrictions

10. Cookies and Analytics

We use cookies and tracking tools such as:

• Google Analytics to understand user behavior
• A cookie consent mechanism to manage your preferences

You can manage or disable cookies through your browser settings at any time.

11. International Data Transfers

Your data is not transferred outside South Africa or the EU.

12. Information Officer

For privacy-related concerns, you may contact our Information Officer:

• Name: Benjamin Francois Wessels
• Email: francois@getlateral.co.za

13. Children’s Data

We do not knowingly collect or process data of anyone under the age of 18.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and where appropriate, notified to you by email.

15. Questions or Complaints

If you have questions or concerns, contact us at hello@getlateral.co.za.