Introduction

One of the strongest themes to emerge from Totara’s recent Learning with IMPACT 2026 event was the growing expectation that learning should be more personalised, more relevant and able to serve an increasingly diverse range of audiences. Employees remain central to many learning strategies, but customers, partners, contractors, volunteers and service users are becoming just as important in the learning landscape. For many organisations, the question is no longer whether learning should extend beyond the workforce, but how to do so without adding unnecessary complexity.

Throughout the event, speakers explored practical ways to meet this challenge through automation, audience segmentation, reusable content and stronger alignment between learning and business processes. These are all valuable recommendations. Taken together, though, they point to something broader than a new approach to personalisation. They suggest that the role of learning is shifting because organisations themselves are changing.

This distinction matters. Learning platforms have not suddenly become inadequate. Instead, they are being asked to support organisations that are more connected, more data-driven and more tightly integrated than they were a decade ago. As learning spreads across more audiences, systems and business processes, many organisations are realising they are no longer just managing a learning platform.

They are starting to coordinate a learning ecosystem.

Five Strategic Themes from Learning with IMPACT

Although the sessions at Learning with IMPACT covered different areas of learning and development, they kept returning to a consistent set of observations. Whether the focus was leadership development, customer education, workforce capability or learning technology, the same themes surfaced again and again. Together, they offer a clear picture of the challenges organisations are trying to address.

The first was the expanding scope of learning. Organisations are no longer designing learning only for employees. Customers, partners, contractors, volunteers and other external audiences are becoming part of learning strategies, which means delivering relevant experiences across a much broader landscape.

The second was a stronger focus on business impact. Rather than measuring activity alone, speakers encouraged learning teams to show how learning contributes to workforce capability, operational performance and wider organisational outcomes.

A third theme was the growing expectation for personalisation. Learners expect experiences that reflect their role, responsibilities and immediate needs. At the same time, organisations need to deliver those experiences efficiently and at scale, without increasing operational effort.

The event also highlighted the importance of connected learning environments. Instead of treating learning initiatives as isolated programmes, speakers emphasised better alignment between systems, stakeholders and business processes to create more consistent and effective learner experiences.

Perhaps the most memorable message of the event captured these ideas in a single phrase:

Don’t scale content. Scale your systems.

Each of these recommendations addresses a different aspect of modern learning. Together, they point to the same underlying challenge.

Which raises an important question.

What has changed to make these recommendations increasingly necessary?

Learning Used to Be Simpler

To understand why these recommendations matter more now, it helps to look at the role learning platforms were originally designed to play.

For many organisations, the purpose of a learning management system was straightforward. It delivered courses, managed enrolments, tracked completions and produced reports. These capabilities provided the structure needed to administer learning consistently, demonstrate compliance and ensure the right people completed the right training at the right time.

This model worked because learning was largely contained within the boundaries of L&D. Programmes were designed mainly for employees, ownership was clear and success was measured through activities the learning team could directly influence. Delivering learning efficiently was often enough because the platform supported a relatively stable organisational environment.

There was nothing wrong with this approach. These capabilities remain fundamental to every learning platform today. But they were designed for a world where learning operated as a largely self-contained function. As organisations evolved, expectations of learning evolved with them.

This is the key distinction.

The learning platform did not fundamentally change. The organisation did.

As organisations expanded, they introduced new business processes, technologies, regulatory requirements and ways of working. Learning was expected to support workforce capability, customer success, partner enablement, compliance, performance and organisational change. The platform continued to do what it always had, but the environment around it became far more complex.

Understanding that shift matters because it changes where we look for solutions. The issue is not that learning platforms have become less capable. It is that organisations have become more interconnected.

And when organisations become more interconnected, learning follows.

Learning Doesn’t Sit Alone Anymore

As organisations mature, learning rarely stays within the learning team. It becomes embedded across more parts of the organisation because the organisation itself becomes more connected.

Growth almost always brings new relationships and responsibilities. Employees remain an important audience, but organisations also support customers, partners, contractors, volunteers and service users through learning. At the same time, learning becomes more closely linked with workforce planning, compliance, performance management, certification, skills development and customer enablement. New technologies add further connections through HR systems, assessment platforms, credentialing solutions, mobile experiences and commercial platforms such as eCommerce or CRM.

None of these developments are unusual. In fact, they often signal organisational maturity. As organisations grow, learning is expected to support a wider range of business priorities, and learning data starts to inform decisions well beyond the L&D function.

This is where many organisations experience a subtle but important shift. The learning environment has not just grown; it has become more interconnected. Every new audience, business process, integration and stakeholder adds another relationship that needs to be understood, governed and coordinated.

This is the point where a learning platform begins to evolve into a learning ecosystem.

The platform remains central. It still delivers learning, manages users and records activity. But it now sits within a wider network of people, processes, systems and data that shape how learning creates value for the organisation.

Seen this way, learning ecosystems are not something organisations deliberately set out to build. They emerge as learning becomes more embedded in how the organisation operates.

And as ecosystems take shape, complexity grows with them.

The Wrong Response to Complexity

Once learning ecosystems begin to emerge, organisations face a practical challenge. Different audiences have different needs, levels of access and learning objectives. The natural question becomes: how do we provide learning that feels relevant to everyone?

For many organisations, the first response is to create something new for each audience. New programmes are developed, separate catalogues are introduced, additional courses are created and administrative processes expand to support them. Each decision makes sense on its own because it addresses an immediate need. Taken together, though, these decisions introduce a different problem.

Complexity begins to multiply.

Every duplicate course needs updating, every additional catalogue requires governance and every manual enrolment process adds to the administrative load. Each variation makes reporting more difficult and consistency harder to maintain. Over time, learning teams spend more effort managing a fragmented environment than improving the capability it exists to develop.

The issue is not that organisations are trying to personalise learning. Personalisation is a reasonable objective. The problem is trying to achieve it through duplication.

This distinction matters because the underlying issue is organisational rather than instructional. As organisations mature, learning connects to more people, more systems and more business processes. Creating additional content does not reduce that complexity; it simply adds another layer.

If learning ecosystems emerge as organisations become more interconnected, the response needs to operate at that same level. Instead of creating separate learning experiences for every audience, organisations need ways to coordinate those experiences while keeping them relevant.

Personalisation does not come from duplication. It comes from coordination.

That shift changes how we design learning and how we think about the role of the learning platform itself.

A Platform Is Something You Administer. An Ecosystem Is Something You Coordinate.

If duplication is not the answer, then what is?

The discussions throughout Learning with IMPACT pointed to a consistent conclusion. As learning becomes more embedded across the organisation, success depends less on administering the platform and more on coordinating everything around it.

This calls for a different way of thinking about the role of L&D.

Platform administration still matters. Courses need to be delivered, users managed, enrolments processed and learning records maintained. These activities form the operational foundation of any learning environment. But on their own, they do not address the growing network of relationships that sits beyond the platform.

Coordinating a learning ecosystem is different. It involves governance that defines how learning is owned and maintained across the organisation. It requires shared visibility so stakeholders understand where learning exists, how it supports business priorities and where duplication can be reduced. It also depends on connected processes that align learning with capability development, compliance, performance and workforce planning, along with automation that removes unnecessary administration. Together, these elements allow learning teams to focus more on outcomes than on managing activity.

These capabilities are not primarily about technology. They are about coordination.

Seen this way, many of the recommendations shared during Learning with IMPACT take on a different meaning. Dynamic audiences, automation, reusable learning assets, stakeholder alignment and improved visibility are not just platform features. They are practical ways to coordinate an increasingly complex learning ecosystem while maintaining relevance, consistency and operational efficiency.

This marks a meaningful shift in thinking. The future of learning will not be shaped by platforms that simply administer learning more efficiently. It will be shaped by organisations that coordinate learning more deliberately.

Which explains why one message echoed throughout the event.

Don’t Scale Content. Scale Your Systems.

By the time Learning with IMPACT reached its closing sessions, one message had emerged with remarkable consistency: Don’t scale content. Scale your systems.

On its own, it is a useful piece of advice. In the context of how organisations evolve, it carries more weight. It explains how learning should respond as organisations grow, become more connected and rely more heavily on learning to support performance.

Content will always matter. Organisations need high-quality learning experiences that build capability and support performance. But content alone cannot solve the challenges that come with growth. Every new audience, business process and stakeholder adds to the complexity around learning. Creating more programmes or duplicating content does little to reduce that complexity.

Systems create the conditions for relevance at scale. Governance brings consistency, automation reduces unnecessary administration and shared processes improve visibility and alignment across the organisation. Reusable learning assets reduce duplication and make learning easier to maintain as needs evolve. Together, these elements allow learning to scale without increasing operational burden.

This is why personalisation should not be treated as the strategy. It is the result of a well-coordinated learning ecosystem. When organisations build systems that connect people, processes and learning effectively, relevant learning experiences become easier to deliver without continually increasing administrative effort.

Ultimately, the goal is not to create more learning. It is to create an environment where learning consistently enables capability, supports performance and contributes to measurable business outcomes.

Conclusion

Learning with IMPACT 2026 set out to explore how organisations can deliver more personalised learning at scale. In doing so, it highlighted something more fundamental. As organisations mature, learning expands beyond traditional employee development and becomes embedded in the systems, processes and relationships that drive performance.

This evolution changes the role of L&D. The challenge is no longer just delivering learning efficiently or creating more content for a growing range of audiences. It is designing an environment where learning can adapt to organisational complexity without becoming harder to manage. That requires more than an effective learning platform; it requires the ability to coordinate an increasingly connected learning ecosystem.

For learning leaders, this is a subtle but important shift in thinking. The question is no longer how to personalise learning for every audience. It is how to build the systems, governance and alignment that make meaningful personalisation possible at scale.

As your organisation continues to grow, are you simply administering a learning platform, or are you intentionally coordinating a learning ecosystem?

Because the future of learning will be shaped less by how effectively we manage platforms and more by how deliberately we design ecosystems that enable capability, performance and business impact.